There's no future in it

Stories don't get much more sinister than this.

Billboards showing Tijuana's most wanted kidnappers don't include Garcia's image, even though he is believed to be behind most of the gang war that has claimed more than 400 lives here since late September.

"That tells you that you don't want to be the one responsible for putting Teo's picture in public," said one U.S. law enforcement source who spoke on condition of anonymity. "There's no future in it."